IMEMOI is a deluxe lifestyle brand working exclusively with premium materials. Our aesthetic stems from an unexpected and unique juxtaposition of materials and colours, supported by Italy’s great craftsmanship heritage. To us, creativity is about ever-changing human emotions, thus we only make limited editions of some ‘happy few’ items. At our atelier, each piece is manufactured as a ‘pièce unique’ by both implementing new techniques and salvaging old ones from oblivion. Every single IMEMOI bag takes dozens of hours to be made because we believe in time being the most valuable thing and handmade objects carrying a soul. My name is Margherita and I’m the founder and creative director of IMEMOI.